Rachael Witkay Clinic × Pabau
Everything in one place.
From day one.
Rachael is launching a solo aesthetics studio and wants one platform to run all of it — online booking, calendar, client records, treatment forms, before-and-after photos, payments and marketing — not a pretty booking tool bolted onto a separate charting app. This business case maps everything she raised on her demo with Danny to a specific Pabau capability, and shows what her studio runs on from day one.
I really like that Pabau has everything integrated in one area — the ease of adding forms and doing things in an automated structure, so I don’t have to sit and manually go ‘this client booked this service, they need XYZ forms.’
Rachael Witkay Clinic
Setting up a studio from scratch.
No system yet — and a launch deadline
Rachael is researching from scratch with nothing in place. Everything — booking, records, forms, payments — has to be live and working before her first client walks in.
Booking tools that aren’t built for clinics
The competitors she has tried are glamorous on the booking side but have no backend charting and no HIPAA compliance — her words on the demo. Pretty is not the same as clinical.
Records and consents held together by hand
Thorough documentation is central to how she works — forms, consents and treatment records for every client, and forms she can customise for services well beyond injectables.
Before-and-afters with nowhere to live
She photographs every treatment and files a before-and-after into the client record. A tool she looked at capped storage at 5 GB — she’d blow through that fast.
Payments spread across separate tools
She wants to take deposits, charge for no-shows and keep a card on file — all sitting with the booking and the record, not in a disconnected payment app.
HIPAA is non-negotiable
As a US esthetician she can’t compromise on HIPAA — she’s seen peers risk their licence on cut-price tools that skip it. It’s the one thing she won’t bend on.
The window to be ready for September is now.
Set-up takes 10–15 working days — the clock is ticking
Rachael wants her first clients in September, with the studio lease opening in August. Onboarding, setup and training run 10–15 working days, so the back office needs to start now to be live in time.
One platform beats five subscriptions
When it’s just you running the studio, every handoff between disconnected tools is your own time. One record for booking, notes, photos and payments removes that busywork entirely.
HIPAA protects your licence, not just your data
Encrypted storage, role-based access and audit logs are what keep a US practice defensible. The cut-price tools that skip them are exactly the ones that put an esthetician’s licence at risk.
Automation gives a solo operator her time back
Forms attach to the right booking automatically; reminders, feedback requests and recalls run on their own. Rachael sets it up once instead of doing it by hand for every client.
One operating system. Built for clinics like yours.
Pabau puts online booking, the calendar, client records, treatment forms, before-and-after photos, payments and marketing on one patient record — so a solo studio runs without a stack of disconnected tools. Everything Rachael raised on the demo with Danny maps to a capability that is live today.
| What you raised | How delivers it |
|---|---|
| Everything in one place — not five separate tools | Booking, calendar, client records, treatment forms, photos, payments and marketing all live on one patient record. |
| Online booking clients can reach from my Instagram | A shareable online-booking link — no website required — for your social bios, with deposits taken at booking through Stripe. |
| Thorough client records, with forms and consents | Every form, consent, note and photo on the patient profile; medical forms and consents sent automatically before the appointment. |
| Custom forms for treatments beyond injectables | A form builder to create any treatment form from scratch — and you’re trained to build and edit your own during onboarding. |
| Before-and-after photos, dated, in the client’s record | Capture before & after in the Pabau app; photos save straight to the profile in dated albums you can name. No fixed photo cap on the profile. |
| HIPAA-grade data protection — a must for a US esthetician | Encryption in transit (TLS 1.2+) and at rest (AES-256), role-based access, audit logs and regular backups — the safeguards a US practice needs to stay defensible. |
| Collect payments — deposits, no-shows, card on file | Direct Stripe integration: deposits, no-show charges, stored cards and payment links, with an optional Pabau card terminal. |
| Bring clients back without bolting on extra tools | Basic marketing included: one free newsletter a month, two custom automations (birthday, recall) and a loyalty-points programme. |
Transparent pricing. Monthly rolling. 30-day notice.
Your quote: $72/month software subscription for a single user, plus one-off Account Setup ($444) and Training ($420). Extended Support — normally $65/month — is included free. Total due today is $936 (first month plus the one-off fees), then $72/month. Monthly plans run on a 30-day rolling contract with 30-day notice to cancel, and new customers get a 30-day money-back guarantee on the software subscription (the one-off setup and training fees are non-refundable). Figures are reproduced from your Pabau quote (ref 20260710-111656135, valid to 9 August 2026); the Terms of Use prevail.
Targeting go-live for September 2026.
Accept the quote and onboarding begins
Your account is provisioned and a dedicated onboarding contact is assigned. The one-off fees are settled up front so the build can begin.
Account setup: services, price list and forms
Your services, price list, booking link and treatment forms are configured for you. Runs 10–15 working days depending on start date and data volume.
One-to-one training, on your schedule
Guided training on booking, records, the form builder, photos and payments — including building your own forms from scratch. Pick the session times that fit your build-out.
Booking link live, taking clients
Your online booking link goes live on Instagram and Facebook, reminders and feedback emails switch on, and the basic marketing suite is ready when you are.
One link. One decision.
Your quote lays out everything discussed on the demo — scope, pricing and what’s included. Review it, and when you’re ready it’s the same link to accept and get started for September.