Continuum Aesthetics × Pabau
Two people today.
Several states tomorrow.
Aesthetics, peptides and hormone replacement, run on PatientNow — a system that only works properly at a desk, sends the same consent form every visit, and sits entirely apart from where you order labs. This document maps each point Dr Brunson raised with Martin on the 13 August demo to a specific Pabau capability, and shows what changes the day Continuum Aesthetics consolidates onto one record.
It’s just me and my office manager and then I’ve been open for about a year and so I’m trying to maximize how efficient I can be with AI good software.
Continuum Aesthetics
What the clinic runs on right now.
PatientNow only really works at a desk
As Dr Brunson put it on the demo: “the only time you can actually access Patient Now and it works a little more functionally is on a desktop, not on the iPad.” Marking up a photo with a trackpad isn’t a workflow.
Patients can’t finish a booking on a phone
The current booking widget is an embedded iframe. On a phone the Book button sits out of reach unless you know to scroll the inner frame — so patients who intended to book simply don’t.
The same consent form, every single visit
PatientNow reissues one blanket consent form on every appointment regardless of treatment, so it was switched off entirely. Consent now depends on someone remembering — the opposite of an audit trail.
No way to get a card on file before the visit
A card is only captured when the patient books online themselves. Anyone booked by phone or text never acknowledges the $75 no-show fee — and there’s no way to hold a card without charging it.
Rupa and PatientNow never speak
Labs run through Rupa, records live in PatientNow. Every order means re-typing the patient’s name, date of birth and details by hand — “a lot of manual entry”, on work that repeats all day.
Two people, and multi-state ahead
The clinic is Dr Brunson and an office manager. Credentialing in several more states within about eight months puts telemedicine and lab volume up sharply — on the same two people.
Every one of these leaks is a booking you already paid for.
A booking lost on a phone is the most expensive kind
The marketing spend is already committed by the time a patient reaches the booking page. A widget they can’t operate on a phone loses the patient at the last inch.
Manual lab entry scales with the expansion, not against it
Hormone replacement across several states means more panels, not fewer. Re-keying demographics is a cost that grows exactly as fast as the plan does.
Staying lean is a software decision
The stated aim is to delay the next hire as long as possible. That only holds if documentation, reminders, consent and recall run themselves rather than through the office manager.
Deposits change no-show behaviour without changing your policy
Holding a card on file is not the same as charging one. Capturing the card at booking preserves the goodwill policy while making the no-show fee enforceable when you need it.
One operating system. Built for clinics like yours.
Pabau replaces PatientNow and closes the gap to Rupa. Online booking, digital consent, charting on the iPad, lab requests raised straight from the patient record, card-on-file and deposits, AI-assisted notes, video consultations, recall and marketing all run against one record — reachable from a phone, a tablet or a desk.
| What you raised | How delivers it |
|---|---|
| Patients drop out of the booking widget on their phone | Mobile-first online bookings that render natively on a phone, with a deposit or card capture taken at the point of booking. |
| Hold a card on file before the visit — without charging it | Payment links and stored-card functionality via Pabau Pay: send a link, the patient saves their card, and the no-show fee becomes enforceable without taking money up front. |
| Consent forms tied to the treatment, not sent blindly every visit | Digital consent and medical forms issued with the appointment. Your existing PatientNow forms import, or start from the built-in template gallery. |
| Chart and mark up photos on the iPad, not just a desktop | The Pabau iPad app runs the full clinical record — treatment notes, photo capture and annotation, drawn with a finger or pencil rather than a trackpad. |
| Order labs without re-typing name, date of birth and details | Lab requests are raised from the client card, so patient demographics carry across automatically. Requests go electronically to the lab profile you configure; results land in the Lab Inbox, match to the request, and file themselves into the patient’s chart. How it works. |
| Keep using Rupa specifically | Not a direct integration today. Pabau has no Rupa connector, and none is currently on the roadmap. Any lab you work with — including Quest — can be set up as a custom lab profile and ordered natively. Worth deciding before go-live whether Rupa stays alongside Pabau or the panels move across. |
| Documentation that keeps up without another hire | AI transcription writes the treatment note from the consultation, inside the chart rather than beside it. AI treatment notes. |
| Telemedicine as multi-state licensing comes through | Scheduled video consultations launched from the calendar, charted in the same screen as an in-person visit. |
| Recall and follow-up without an outside agency | Marketing Plus: email and SMS campaigns, recall and reactivation flows, lead capture from the website, with conversion reporting. |
| Lab results read and filed without manual transcription | Results arriving as attachments are imported with AI assistance and attached to the correct record, rather than re-keyed. |
Transparent pricing. Monthly rolling. 30-day notice.
What makes up the figures above
Due today — account setup with full project management $1,250 · Pabau Pay card terminal $115 · shipping $20 · first month $187
From month two — Team plan (2–3 users) $187 · Marketing Plus $122.50 · Care Plus $165.20
Billed monthly in advance on a 30-day rolling contract, with 30 days’ notice to cancel. Setup costs are non-refundable.
A 30-day satisfaction guarantee applies to subscription costs for new customers, subject to the conditions in the
Terms of Use.
Every figure here is reproduced from your order form — that document governs.
The 2.8% + $0.25 is a rate agreed specifically for Continuum Aesthetics, in place of the standard published rates. It applies both
to payments taken online and to card payments taken in the clinic on the Pabau Pay terminal. American Express and cards issued
outside the US carry an additional surcharge, and network, scheme and interchange costs can fluctuate, as set out in the
Terms of Use.
Live and charting inside Pabau this autumn.
Services, pricing and the two user accounts configured
Your service menu, durations and pricing built out across injectables, peptides and hormone replacement. Accounts and permissions set for Dr Brunson and the office manager. Full project management is included in the setup fee — the build is done with you, not handed to you.
PatientNow data imported, consent forms rebuilt per treatment
Patient records and history migrated off PatientNow. Your consent forms imported or rebuilt so each treatment carries its own — Botox, filler and hormone therapy handled separately rather than one blanket form.
Lab profiles, online booking and card-on-file switched on
Lab profiles, lab codes and request forms configured for the panels you order most. Mobile online booking published, deposits and card-on-file rules set to your policy, and the Pabau Pay terminal paired for in-clinic payments.
Training, AI notes enabled, recall campaigns running
Training for both users on the iPad workflow and AI treatment notes. Reminder and recall automations switched on. Video consultations ready for the multi-state expansion as licensing lands.
Two links. One decision.
The proposal sets out the full scope and pricing. The order form takes the details we need for onboarding and completes payment — and the build starts from there.